Lack of new Customers will cause many Bricks-'n-Mortar-based
businesses to fail this year. Are you having difficulty getting and
capturing new customers from your current marketing efforts? If so take
heart because proper use of the Internet can have new customers beating
an electronic path to your door in no time. Using a Search Engine for
"'Your City's Internet Market Consulting Services" may be your best bet.
Here are my 5 steps to qualify an Internet Consultant of your choice.
Use these 5 Steps to See If an Online Marketer Knows His Job
1) Assuming you've plugged your request into a Search Engine, let's look at your results. Your choice should have their own website that is ranking well and driving customers (like you!) to their door. Choose several, preferably appearing on page one, to review and research.
2) When interviewing the local marketing consultants you have chosen, ask them about some of the companies that use their services -- some that have used them for a long time and others that are new to their firm. Search those companies also, and see how they are ranked, meaning, which page are they on? This will give you an idea of how long they might take to get you ranked in the search engines.
3) Before you commit your cash $$$, ask if they do any pretesting to see which of the known marketing methods will work for your company. Are your target markets local, or are you marketing beyond local boundaries? What works in Dallas may not work in San Francisco or Indianapolis or Phoenix.
4) Ask what kind of results you can expect using their recommended methods. Ask if they'd be willing to put their recommendations and expectations in writing. This makes them research your needs properly and leaves less room for "ball parking."
5) Get a commitment from the marketer to provide periodic reviews to assess progress and to redirect their efforts when necessary. Remember that a prospect will probably not become a customer upon their first contact with you; however, there are methods to electronically keep your name and new products in front of someone who has visited your site. More than 50 methods of marketing exist. Your consultant should be aware of them and how to use them to advance your business and your specific needs and goals.
Use these 5 Steps to See If an Online Marketer Knows His Job
1) Assuming you've plugged your request into a Search Engine, let's look at your results. Your choice should have their own website that is ranking well and driving customers (like you!) to their door. Choose several, preferably appearing on page one, to review and research.
2) When interviewing the local marketing consultants you have chosen, ask them about some of the companies that use their services -- some that have used them for a long time and others that are new to their firm. Search those companies also, and see how they are ranked, meaning, which page are they on? This will give you an idea of how long they might take to get you ranked in the search engines.
3) Before you commit your cash $$$, ask if they do any pretesting to see which of the known marketing methods will work for your company. Are your target markets local, or are you marketing beyond local boundaries? What works in Dallas may not work in San Francisco or Indianapolis or Phoenix.
4) Ask what kind of results you can expect using their recommended methods. Ask if they'd be willing to put their recommendations and expectations in writing. This makes them research your needs properly and leaves less room for "ball parking."
5) Get a commitment from the marketer to provide periodic reviews to assess progress and to redirect their efforts when necessary. Remember that a prospect will probably not become a customer upon their first contact with you; however, there are methods to electronically keep your name and new products in front of someone who has visited your site. More than 50 methods of marketing exist. Your consultant should be aware of them and how to use them to advance your business and your specific needs and goals.
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