An Interpersonal Approach
From impersonal to a more personal approach, mobile users are empowered through mobile marketing since they are given control over mobile connectivity. Considering the total mobile users around the globe equals to more than 4 Billion, anyone who wants to strengthen or improve their marketing strategies should realize the opportunity set by this new but powerful industry of mobile. Based on the United States Smartphone Market Report, Smartphone users reached to 1.08 Billion of the 4 Billion users worldwide, and 3.05 Billion of which are already SMS-enabled. This makes text messaging the forerunner when it comes to branding mobile apps and mobile websites.
Choice Rules
You cannot overrule the power of user's choice, in the same way that you cannot deny that in any uncontrolled world, people would want to have a say and be in full control of it. In the mobile world, for instance, mobile users like to be given the choice of a QR code or Quick Response Code. They want a choice of whether or not they would opt-in to loyalty programs of brands. In other words, choice is a powerful factor in the world of mobile marketing. Mobile marketing teams,mobile developers, and mobile consultants are recognizing this power, thus they make use of the emerging technologies such as Near Field Communication(NFC) and QR Codes in unleashing, unprecedented interaction between the world of mobile and the users.
Responsible Mobile Marketing
Although choice is a powerful tool, comes with it is responsibility. As one technology emerges, another technology is begotten. As mobile marketers, you have the responsibility of using these mobile technologies along with the data they produce. Why? Because this will define the consumers response to the choices provided to them such as, continuous acceptance of mobile apps, mobile device marketing, as well as information gathering. All of these choices are continuously utilized by users only when they are provided as a result of responsible marketing. Only those companies that adhere to the strict oversight of marketing as well as its best practices will be able to get and keep up leverage over their competitors, while still giving their target audience the chance to be in control of data mining.
In determining the success (or failure) of a marketing campaigns, small as well as the big brands need to explore and use mobile to market a product and connect with their audiences in the most efficient way. The world has gone mobile already, and you don't need to be an expert to know that you have to develop and deploy the facets of this unique marketing approach to an equally unique industry of mobile.
From impersonal to a more personal approach, mobile users are empowered through mobile marketing since they are given control over mobile connectivity. Considering the total mobile users around the globe equals to more than 4 Billion, anyone who wants to strengthen or improve their marketing strategies should realize the opportunity set by this new but powerful industry of mobile. Based on the United States Smartphone Market Report, Smartphone users reached to 1.08 Billion of the 4 Billion users worldwide, and 3.05 Billion of which are already SMS-enabled. This makes text messaging the forerunner when it comes to branding mobile apps and mobile websites.
Choice Rules
You cannot overrule the power of user's choice, in the same way that you cannot deny that in any uncontrolled world, people would want to have a say and be in full control of it. In the mobile world, for instance, mobile users like to be given the choice of a QR code or Quick Response Code. They want a choice of whether or not they would opt-in to loyalty programs of brands. In other words, choice is a powerful factor in the world of mobile marketing. Mobile marketing teams,mobile developers, and mobile consultants are recognizing this power, thus they make use of the emerging technologies such as Near Field Communication(NFC) and QR Codes in unleashing, unprecedented interaction between the world of mobile and the users.
Responsible Mobile Marketing
Although choice is a powerful tool, comes with it is responsibility. As one technology emerges, another technology is begotten. As mobile marketers, you have the responsibility of using these mobile technologies along with the data they produce. Why? Because this will define the consumers response to the choices provided to them such as, continuous acceptance of mobile apps, mobile device marketing, as well as information gathering. All of these choices are continuously utilized by users only when they are provided as a result of responsible marketing. Only those companies that adhere to the strict oversight of marketing as well as its best practices will be able to get and keep up leverage over their competitors, while still giving their target audience the chance to be in control of data mining.
In determining the success (or failure) of a marketing campaigns, small as well as the big brands need to explore and use mobile to market a product and connect with their audiences in the most efficient way. The world has gone mobile already, and you don't need to be an expert to know that you have to develop and deploy the facets of this unique marketing approach to an equally unique industry of mobile.
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