You've made immense effort to take your prospective customers to
your landing page only to see that they abandon it quickly. What are you
doing wrong? Let's see what you can do right. The following tips will
help you to create a better landing page for improving your lead
generation strategy. Get started now.
1. Make it short.
You should place all of the important content including the sign-up form above the fold. Making people scroll down to see more may put many off. Of course, you can always offer extra details further down the page for those who are curious and want to get more details. Just make sure that there is no distraction.
2. Choose a powerful image over a video.
Your goal is to make the visitor take one specific action - become your lead. Watching a video may delay this or even put the person off if it isn't short enough or good enough. Remember that the landing page is not for promotion. Setting up a photo showing how people take advantage of your product or service and derive benefits from it is a much better marketing tactic.
3. Give social proof.
Always place a testimonial on your landing page to make people confident about choosing you and what you offer. Make it stand out, but ensure that people will get a clear idea of what your product or service is in the first place. Place it under the title and product presentation, which should generally be brief and straight to the point.
4. Place a clear call to action and make it stand out.
The truth is that you don't have to be original when creating a CTA button your landing page. Use a bright color to make it stand out and just tell the prospect what to do - "sign up now", "apply now" or simply "buy". You can always add a more detailed teaser sentence before the button such as, "Claim your FREE copy!".
5. Shorten your sign-up form as much as possible.
Your goal is to get only the information which you absolutely need. Leave the details for later once you have captured your leads. Use a simple design trick to make the form appear even shorter than it actually is - place the title and the field on the same line rather than having one below the other.
6. Consider removing the main menu.
This is another "bolder" idea which you can apply to increase the rate of conversion. The rationale is simple: the menu will only distract the visitor from taking action. Indeed, if people decide to explore other pages, they may forget to come back. This tactic works best when visitors come from pages with rich informative content and are offered a special deal which they can take advantage of quickly and without any hassle such as getting a free e-book.
7. Run tests to achieve perfection.
A/B testing is the best friend of online marketers. When you are wondering whether a specific improvement to your landing page will help you generate more leads, just test it and you will get the answer. It's as simple as this.
1. Make it short.
You should place all of the important content including the sign-up form above the fold. Making people scroll down to see more may put many off. Of course, you can always offer extra details further down the page for those who are curious and want to get more details. Just make sure that there is no distraction.
2. Choose a powerful image over a video.
Your goal is to make the visitor take one specific action - become your lead. Watching a video may delay this or even put the person off if it isn't short enough or good enough. Remember that the landing page is not for promotion. Setting up a photo showing how people take advantage of your product or service and derive benefits from it is a much better marketing tactic.
3. Give social proof.
Always place a testimonial on your landing page to make people confident about choosing you and what you offer. Make it stand out, but ensure that people will get a clear idea of what your product or service is in the first place. Place it under the title and product presentation, which should generally be brief and straight to the point.
4. Place a clear call to action and make it stand out.
The truth is that you don't have to be original when creating a CTA button your landing page. Use a bright color to make it stand out and just tell the prospect what to do - "sign up now", "apply now" or simply "buy". You can always add a more detailed teaser sentence before the button such as, "Claim your FREE copy!".
5. Shorten your sign-up form as much as possible.
Your goal is to get only the information which you absolutely need. Leave the details for later once you have captured your leads. Use a simple design trick to make the form appear even shorter than it actually is - place the title and the field on the same line rather than having one below the other.
6. Consider removing the main menu.
This is another "bolder" idea which you can apply to increase the rate of conversion. The rationale is simple: the menu will only distract the visitor from taking action. Indeed, if people decide to explore other pages, they may forget to come back. This tactic works best when visitors come from pages with rich informative content and are offered a special deal which they can take advantage of quickly and without any hassle such as getting a free e-book.
7. Run tests to achieve perfection.
A/B testing is the best friend of online marketers. When you are wondering whether a specific improvement to your landing page will help you generate more leads, just test it and you will get the answer. It's as simple as this.
Become a master of lead generation! Discover how to get the best results from your online marketing activities now.
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