Internet Marketing is not so different then regular businesses.
They all take work and time to develop into successful ventures. The
difference is the methods you use to attract customers to your online
store. As with any form of business you have to develop a strong client
base in order to be successful. To do this there are many different
tactics you can use.
Here I will outline Three methods of attracting people to your website and hopefully start developing a customer-relationship with them. The method most successful online marketer's use is Email lists to stay in contact with prospective and previous customers.
Online marketers spend most of there time developing large opt in Email lists. There are several methods you can use to do this which include:
Free giveaway material
Newsletters
Product Updates
Membership
Product Sales
Contact Pages
But spending time and effort in setting up these systems before you have people visiting your website is like getting the cart before the horse. You can have the best information on your website which will change the world but is no-one ever comes to read it is worthless.
So you need tactics to get people to visit you site and find the information on your site relevant to there life.
Tactic #1
Paid Advertizing
There are several ways you can advertize your site online.
You can:
Pay Per Click - Google, Yahoo, And MSN all have PPC sections of there business along with a wide variety of other PPC companies.
Blog Advertizing
This is one of the ways blogs can make money. Blogs with a large readership sometimes will sell you Add space on there Blog for a certain period of time.
Classified Adds
This is the same as advertizing in a newspaper. For a fee you can place an add to highlight your website, product, or service.
Tactic #2
Article Marketing
This Tactic works like this:
1. You write an article which is inline with what your website is about. It should provide the reader with valuable information which will help them solve a pressing problem.
2. You publish your article to one or more free article publishing sites.
3. When you publish your article you will include an author's Bio Box which will allow you to include direct links to your website or product offering.
4. Continue writing articles and publishing them until you start getting some good strong traffic to your site.
Tactic #3
Social Networking
This idea is just like traditional networking where you get to know people from different clubs and organizations. Let them know what your expertise is and how they can contact you. This is what the business card industry is built on so it must have merit.
Online Networking includes sites like Facebook and Twitter as being two of the largest but there are an unlimited number of groups you can get involved with.
The key here is to participate in discussions, provide value to other readers and promote your website as a good source of information to help them with there questions or problems.
There are some odious pros and cons to all thee of these tactics such as:
Paid Advertizing: Costs money to research what adds will work and still be profitable, but it is a fast method of getting traffic to your website.
Article Marketing: Takes time and effort to write article after article with sometimes very little traffic to show for your effort but once you have written an article which becomes popular could be a source of traffic for years.
Social Marketing: Takes time and effort to develop relationships with people who are often looking for free advice, but once you are considered an expert what you say will have a great effect on people including recommending products and services which you provide.
The main thing to remember is that an online business takes work and effort to build just like a brick and mortar store. There are no free lunches, your will have to work for your success. But once you have learned what you need to know and have put in the time to develop your methods you will be able to earn an above average income for less work then most other professions.
Here I will outline Three methods of attracting people to your website and hopefully start developing a customer-relationship with them. The method most successful online marketer's use is Email lists to stay in contact with prospective and previous customers.
Online marketers spend most of there time developing large opt in Email lists. There are several methods you can use to do this which include:
Free giveaway material
Newsletters
Product Updates
Membership
Product Sales
Contact Pages
But spending time and effort in setting up these systems before you have people visiting your website is like getting the cart before the horse. You can have the best information on your website which will change the world but is no-one ever comes to read it is worthless.
So you need tactics to get people to visit you site and find the information on your site relevant to there life.
Tactic #1
Paid Advertizing
There are several ways you can advertize your site online.
You can:
Pay Per Click - Google, Yahoo, And MSN all have PPC sections of there business along with a wide variety of other PPC companies.
Blog Advertizing
This is one of the ways blogs can make money. Blogs with a large readership sometimes will sell you Add space on there Blog for a certain period of time.
Classified Adds
This is the same as advertizing in a newspaper. For a fee you can place an add to highlight your website, product, or service.
Tactic #2
Article Marketing
This Tactic works like this:
1. You write an article which is inline with what your website is about. It should provide the reader with valuable information which will help them solve a pressing problem.
2. You publish your article to one or more free article publishing sites.
3. When you publish your article you will include an author's Bio Box which will allow you to include direct links to your website or product offering.
4. Continue writing articles and publishing them until you start getting some good strong traffic to your site.
Tactic #3
Social Networking
This idea is just like traditional networking where you get to know people from different clubs and organizations. Let them know what your expertise is and how they can contact you. This is what the business card industry is built on so it must have merit.
Online Networking includes sites like Facebook and Twitter as being two of the largest but there are an unlimited number of groups you can get involved with.
The key here is to participate in discussions, provide value to other readers and promote your website as a good source of information to help them with there questions or problems.
There are some odious pros and cons to all thee of these tactics such as:
Paid Advertizing: Costs money to research what adds will work and still be profitable, but it is a fast method of getting traffic to your website.
Article Marketing: Takes time and effort to write article after article with sometimes very little traffic to show for your effort but once you have written an article which becomes popular could be a source of traffic for years.
Social Marketing: Takes time and effort to develop relationships with people who are often looking for free advice, but once you are considered an expert what you say will have a great effect on people including recommending products and services which you provide.
The main thing to remember is that an online business takes work and effort to build just like a brick and mortar store. There are no free lunches, your will have to work for your success. But once you have learned what you need to know and have put in the time to develop your methods you will be able to earn an above average income for less work then most other professions.
For more internet marketing tactics as well as a free online
marketing course [http://learnwealthyaffiliatemarketing.com] you can
visit Michael @ [http://learnwealthyaffiliatemarketing.com] where you
can learn methods of website promotion and development.
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