In short, though, you want to be sure that the advice you're choosing to follow to build your network marketing business is sound -- so that you don't waste your time and your money, and (worse yet) sabotage your business' success.
There are four questions you want to ask any supposed network marketing "guru" before you take any of their advice.
Question #1 - Do they hide their real name, identity and information?: It is always a good idea to verify the identity of any supposed network marketing "guru." It will tell you a lot of about whether you can trust them. One way to do that is to go to a domain name website. Simply type in the domain that you're questioning, and you can find out the the date the domain was created, the date the domain expires, the physical office address, the office telephone number, and the name of the person who is the registered domain owner.
Pick up your phone and call the office number. Is it blocked? Is it real? Does someone answer the phone? All of this information can tell you a lot about a company and about this network marketing "guru."
I won't make a purchase online if I can't find their contact information prior to making the purchase. I also want to make sure that if I call or email prior to the purchase that someone responds to my question (either by phone or email). This is a good indicator that there will also be support after the purchase is made.
Question #2 - Do They Have REAL WORLD, Real Life Experience?: Wouldn't it be nice to learn from someone who's been there and done that? If someone indeed is a network marketing guru, they will have a great deal of real world, real life experience.
When you take your car to the mechanic, would you feel comfortable if the mechanic came out in brand new clothes and said, "Hi, my name's Bob and I've never touched a car before in my life!" You'd probably go elsewhere. You want someone who has real world experience - in the trenches, hands on, work experience. Is it any different when putting your trust in someone else to show you how to grow your business?
Don't be afraid to ask them for "case studies" and about what they've done for other network marketers. Remember, you're interviewing THEM to see if they're qualified...not the other way around.
Question #3 - Is Their Business Stable?: Anyone who is truly a network marketing guru will be operating a stable business. So you want to find out things like whether they are operating out of a one bedroom apartment and living off their "next sale." If you're gathering information on video and social media sites, pay close attention. I remember seeing a video one time where one "network marketing guru's" drapes were falling down and his cat litter box was sitting on the on the kitchen table. This person is going to show me how to grow my business?
Be careful. This is especially important if what they offer is any type of live training or live support. What if they to just walk away tomorrow? What if they decide to do something else? Look for a stable track record. Look for stability. Look for consistency. Of course businesses change and evolve, but if someone is constantly changing their business model or product line then the writing may be on the wall that something strange is taking place.
Check and confirm that this company actually exists, and that it is a legal business in good standing. You can do so by visiting their state's Corporation's Commission or their Secretary of State's website.
Question #4: Can They Prove Their Income Is Any Higher Than Yours?: Don't be afraid to ask a network marketing "guru" about his/her company's income. Can they validate their income (as you're seeing above)? Look for substantiated claims.
What is their reputation like? What do others say about their program? It's pretty simple to do a search online these days and see what others are saying about their program. The good. The bad. The ugly. Simply "Google" their name or the name of the company or organization. There's a lot of information out there. Do your due diligence!
The important thing with all of this is to do your research and due diligence. If you're looking for someone -- a "network marketing guru" -- to guide you down the pathway to success, aren't these pretty important questions? Honestly, this choice of whose advice to follow is going to ultimately lead to how you spend the next several months and years. Are you going to be using techniques and principals that are productive and effective, or is your peer group going to leave you in their dust?
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