Secret 1) Some Products/Services can be sold because prospects/clients want to avoid pain. For example, Skin cream that prevents pre-mature aging. Secret 2) Develop At least one Super High profit item that helps build your overall net profits. This is very important. You must develop a high profit margin product/service to combat all of your high expenses that eat into your profit margins. Secret 3)Take-Away selling/Marketing. All The things you strive to do to make it seem as if they need you a lot more than you need them. For Example, you place an ad in a newspaper, magazine or the internet. Prospects contact you first for more information. You are now in a better position to close the sale. Secret 4) Test small but aggressively. You can lose money on 8 out of 10 and still earn thousands of dollars by rolling out your 1 winner. Secret 5)Use a 2 Step marketing strategy. Step 1. Generate as many qualified leads as you can. Step 2. Followup with these leads with as many offers you can think of. Secret 6)Don't waste your time or money trying to change your prospects belief. People believe what they want to believe and see what they want to see. Secret 7)Product knowledge is overrated prospect knowledge is more important than product knowledge. Prospects buy perceived benefits and results of youur product or service. Secret 8) The Very Act of buying satisfies many people's desire to gain the benefits of your product or service. It makes them feel good about themselves. Secret 9) All of us are in the exact same business. A) The Business of giving our Clients/customers more of what they want. B)The Business of Customer acquisition and development. Secret 10) The safest marketing system that generates consistent sales and profits. 1)First Generate highest quality leads you can get from your marketing efforts. 2) Get the customer to request more information. 3) Then followup and hit the prospects with all kinds of sales materials to get them to take action. Secret 11) There are only 3 ways to build a business. A)Get more Customers. B)Sell More Product/services for bigger profits to your clients/customers.C) Sell more products/services more often to your customers. Secret 12)Marketing is a 3 step process. A)Attracting qualified leads. 2)Converting the highest percentage possible into sales. 3) Reselling the largest number of these Clients/customers. Secret 13)Spend most of your time working on your business not in it. Make sure that part of that time is spent on doing nothing but thinking, planning, and dreaming about newer and better ways to earn more money. Secret 14) Prospects don't want the items we sell. Prospects only want whatever they are led to believe the product/service can do for or give them. For More Information on a business where you can implement these 14 marketing secrets visit my 2 websites in my resource box.
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