A successful Internet business is everyone's dream. Many start and after awhile they fail to make any sales. In fact conservative estimates put the failure rate at 95%. Why is this so?
Here 7 mistakes:
1. Not having a professionally designed website. Your website is the first impression about your business. Your website at a glance tells your visitors whether the y are at the right place or not. Do you convey that message?
2. Failing to do any marketing. A lot of new marketers tend to think that all that they need is to put up a website and wait for checks in the mail. There is a lot of work that goes into making a successful website. To start with you need traffic. To get traffic you will use various strategies. It may be article writing, AdWords, banners advertising or even press releases.
Once the traffic lands on your site, you need to convert visitors into buyers or subscribers. You also need them to come back. So your content must be great.
3. Trying to save every coin. You will always get what you pay for. Getting your nephew who has some little knowledge on HTML to design your website may save you money but will cost you enormously in the long run. You need to put in money into web design, copywriting, an auto responder and some web analytics software. Though prices differ, do not always go for the cheapest.
4. Failing to have a clear mission for your website. Decide what exactly you want your visitors to do when the land on your website. Then decide how you will guide them slowly to the intended action.
5. Failing to know what the competition is doing. Monitoring your competitors is a great way to know what's working and what's not. In most cases your competitors will give you free market research. If you keep seeing an ad repeated numerous times, it probably is converting well.
6. Not checking the numbers. You must always test various metrics of you website. Find out what works and what is not worthwhile. Get to know where your traffic is coming from. How much time do they spend on you website. The numbers give you important decisions making criteria.
7. Giving up too soon. Success doesn't always come easily. It may take you months or even a couple of years before you start generating six figures online. However you can't get there if you give you too soon. You nevertheless require small successes that will boost your morale and assure that you are in the right direction.
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